Digital Advertising Updates

Facebook worlds leading social networking site, is no longer the favorite of people alone. It’s now the advertiser’s most preferred single source advertising medium, which very recently prided itself on serving nearly 177 billion display ads in a matter of just 3 months in the United States of America (U.S.A) from January to March 2010.

This figure is way ahead of Yahoo, which was initially the best display ad publisher network with an estimated traffic of 132 billion ads followed by Microsoft with a moderate 61 billion ads on their respective websites. Comscore adds further that, this data does not include ads which Yahoo and Microsoft delivered to their content networks.

Facebook currently caters to a wide audience in ad serving, as people spend much of their leisure time in facebook, and are active in it a lot. This was a first mover advantage to Facebook as it started airing the right contextual display ad in its network, which started attracting people in scores.

This trend has also reflected a new growth in small and medium range advertisers by way of single source of Advertising, thereby increasing demand of the channel, adds Linda Abraham Chief Marketing Officer, Comscore. The top advertisers in Facebook currently are Toyota, Ford motors, Verizon Communications and Zynga.

Experts add that Facebook is closing the gap by competing with established Internet ad-giants, Wherein Facebook is helping advertisers by publishing ads nearly 16 .3% of the 1.1% trillion display ad inventory. This is an achievement in itself for Facebook which has made a revolution in itself by the way of Single source mode of advertising.

Low cost Advertisers are not worried as they know that Facebook is helping them generate good results, but will single channel advertising work out in the long term, is the dilemma Medium and large scale advertisers are facing currently.

The best answer to it is Optimum Mileage factor, use the channel till it works best!