Yahoo, Popular search engine and display ad network portal headed by Mrs. Carol Batz, has acquired “Associated content”. The website was a freelance new and health information site which was started in 2005 by Luke Berry. Associated content is a low-cost news and advertisement network, which relied on nearly 400,000 freelancers to share their expertise, opinions and views on a variety of subjects ranging from general news, health awareness, Global environment etc.
Yahoo opines the acquisition of “Associated Content”, is going to help them supplement its regular lineup of stories, news which are in active conversation amongst its users. This move helps to make it all the more successful for Yahoo as it is tying up with Fulltime Independently produced information by reporters, which is not typically covered by traditional media outlets.
Yahoo is even planning to bring a complete makeover in the “Associated Content” Website, shortly. Associated content is happy with the offering, as it opines it will help them target more Unique Visitors on a per month basis. It currently draws anywhere between 16-16.5 million visitors per month. This is nearly 2 million more than “The new York times” website, which has healthy traffic audience of 14 million.
Carol Batz, CEO Yahoo said that “Combining Yahoos world class editorial team with Associated Content makes us a game Changer in the Contextual and Behavioral Content.” We will create revolutionary and retention based content on what our users want, care and are active a lot on. This will help us create a venue as a publisher, wherein we directly help an advertiser to engage with the consumer in our network. This will help in building an enriching consumer experience, which will eventually result in higher brand retention and new consumer creation. This makes us one of the best reason, on why we are the most visited Destination Online sums up Batz.
Caroline Ivey said,
May 28, 2010 at 9:32 pm
If only more people would read about this..