Facebook, the worlds leading Social networking and information sharing site controlled by Mark Zuckerburg has a new firm-stand policy called Facebook Ultimate Company Insignia.
The Facebook Insignia is further broken down into three parts by Mark Zuckerburg CEO Facebook, who has divided the platforms into Graph, Stream and Platform.
- Graph refers to the Social Graph measures and Facebook’s Open Graph initiative, wherein it shows how many people are active or a part of Facebook.
- Stream represents the continuous flow of information and status updates between users successfully.
- Platform represents the famous Facebook platform, through which information is shared and enabled amongst its users.
Mark adds that the arrows on the insignia can go in both directions or in multiple directions, signifying the fact that in Facebook, sharing and openness doesn’t go in or lead in one direction always. It can even go Viral and create an Identity branding strategy for individuals, companies and even peace organizations. This is the vibrancy and the dynamic nature of Facebook.
By helping people and organizations in this initiative we are helping in “Making the World More Open and Connected”, adds Mark Zuckerburg who even prides on calling it as the unofficial mission statement of Facebook.
Facebook s Mission
Facebook introduced the Insignia with a plan, to tell people that Facebook is dedicated to help up in opening and connecting the entire world, seamlessly and as many people together as possible, which thereby utilizes the Open Graph, the Stream, and the Facebook Platform successfully.
The mission has definitely transformed positively over the years. In 2004, Facebook which was simply known as “An online directory that connects people through social networks at colleges.” Became “Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.” in 2006, followed by “The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections.” In 2008, it became a tool that “helps you connect and share with the people in your life.”
In 2009, pieces of the mission began to surface solidly, wherein Facebook officially declared itself as a platform through which “Facebook gives people the power to share and make the world more open and connected.”
We can conclude from this evolution, that Facebook is becoming more and more ambitious, transforming from a simple clustered network for your friends to a Combined utility platform to make the world more open and connected and thereby intends to keep opening up the platform and connecting the web through its successful platform.
We feel that Zuckerberg and his team plan to succeed in becoming the central connection to the entire world by this dynamic platform.
Experts in the Social media trends however feel that, Zuckerberg is wearing the insignia as a hood. But Zuckerburg bets to his non followers that he believes in the mission statement of Facebook with every fiber of his being, and nothing is going to stand in his way in making Facebook the leader in the pack in whatever they build.
